Warriors Break Into the Movie Business By way of Golden State Leisure


Again in April, the Warriors introduced the launch of Golden State Leisure, a subsidiary firm targeted on creating unique content material on the intersection of sports activities and leisure. GSE will produce every part, from documentaries to collaborating with artists on releases, in addition to advertising and marketing and partnership alternatives. The corporate can be trying to host native and world occasions. 

“Audiences demand compelling content material that speaks to them on a visceral degree,” David Kelly, GSE’s Chief Enterprise Officer, mentioned in an announcement. “With the launch of Golden State Leisure, we’re excited to create content material that celebrates the nuances of our experiences as athletes, artists, and members of numerous communities in ways in which not solely entertain, however hopefully create alternatives for studying and deep engagement.”

Kelly’s profession is rooted within the music trade. Referred to as Capital D, he was a member of hip-hop duo All Pure, which was an integral a part of Chicago’s music scene within the ’90s. 

Lately, GSE helped facilitate the manufacturing of 38 At The Backyard, the Jeremy Lin doc highlighting his ascent from two-star recruit to world star through the 2012 NBA season. On the music entrance, GSE signed Oakland’s personal Mayzin as its first lead artist and added Georgia Muldrow, Rhymefest and J.U.I.C.E to the roster. The model additionally partnered with Okay-Pop star BamBam to launch the artist’s single “Wheels Up,” which he carried out throughout halftime at Chase Heart this previous season. 

“Music has such a wealthy historical past within the Bay Space,” says Mayzin. “Being the lead artist for Golden State Leisure offers a possibility to be a voice that displays and is known by the neighborhood.”

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